If you don't have a bash at something because you're scared of failure then you'd never achieve anything. That's what they say, albeit perhaps with a tad more eloquence.
Looming over us right now are 22 of the most revered, respected, feared and highest alpine roads. Roads with history. Roads scarred by the greatest cycling battles ever to have taken place. Roads which have made grown men cry. Roads which are synonymous with suffering - Stelvio, Alpe d'Huez, Galibier, Bonette, Gavia. It's a roll call of drama and pain.
And yet the beauty of roads laid ribbon-like across high mountain passes belies the exertion required to conquer them. So we keep going back. And this year it's Epic. #AlpsEpic.
For updates and further info check www.facebook.com/acceleracechallenge
Also check out instagram.com/rosslovell
#AlpsEpic starts on July 12th, in Austria with the Salzkammergut Mountain Bike Trophy and travels east to west through four countries, finishing with the Tour du Mont Blanc - 1,500km of cycling with over 45,000 metres of ascent.